The PointZero5 Spinal and Medical Research Campaign was initiated by leading Personal Injury Lawyers, in conjunction with Mr Peter Yeo.
Peter Yeo was one of Australia's outstanding Australian Rules Football Players, playing in the 1960's and early 1970's with Port Adelaide & Sturt in South Australia, and Melbourne in Victoria. He is acknowledged as the first Australian Rules Player to be on a contract.
Not only was Peter a Sporting Identity, but he is known as one of the best advertising and marketers internationally, creating notable campaigns for Nike, Canterbury International, the iconic VYI's Sunglasses etc. Additionally he directed many advertising giants including Saatchi & Saatchi, and is an acclaimed International Journalist. Peter has also been quoted as an "Icon in the Tourism Industry" creating numerous and memorable Australian campaigns.
Peter Yeo became a Quadriplegic in early July 2002, and was admitted to the World's Leading Spinal Research Hospital, Princess Alexandra in Brisbane, Australia, where he resided for 12 months concluding his hospital rehabilitation. Some of Peter's many media articles after his accident are attached (to view some of these articles, please click on the link in this sentence).
Because of his injury, caused by simply slipping on the floor running for the mobile telephone at home, Peter has decided to devote the majority of his time, outside rehabilitation and trying to walk again, to assisting spinal research, and those unlucky people who are not able to receive compensation for their spinal and medical injuries.
The PointZero5 Spinal & Medical Research Campaign will, not only donate 50% of its profits to spinal research (& there's some very exciting projects underway at present), but the remaining 50% will be disbursed to assist other Unfortunate Patients who cannot afford basic & necessary items like wheelchairs, hoists, pressure relieving mattresses, proper beds, internet functions, electric door openers, environmental controls, emergency devices & even Carers. One recent donation was a microwave cooker to a person who had not been able to have a hot meal in his home for 7 years! The smile on his face when he received it, was priceless!
The PointZero5 Spinal & Medical Research Campaign is global, with funds directed to Patients in need nationally and internationally. People who donate can stipulate in which area, or areas in the disability field, they wish their funds to be directed.
All funds for Patients will be decided by a Board of Directors. New Board Members will include Distinguished Authorities from Leading Spinal Hospitals and Law Societies Internationally, as well as Leading Marketing Executives and Celebrated Media Personalities.